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RWA activation in the form of society activation has immense potential in advertising. It offers a direct interaction with the target audience. The engagement involved in RWA Activation not only provides a comfortable environment to interact with customers but also a pragmatic environment for families and individuals or just targeted group of customers within a family with the brand or company.
RWA activation can bring small-scale gathering of a society and generate publicity about the specific service or product of a business. As an important promotional platform, RWA impacts on the advertising networking to create a pleasant ambience for business operations.